The EACA Euro Effies® Jury consists of senior professionals representing a variety of communication and marketing disciplines.
The EACA Euro Effies Awards Jury Chairman
Geoff Seeley Global Communications Planning Director at Unilever
Geoff has been Global Communications Planning Director at Unilever since 2011 with proud responsibility for delivering the smartest communications thinking on some of the world's most famous brands. This was most recently recognised with a bunch of Cannes Lions for Dove Real Beauty Sketches.
Geoff also sits at the heart of Unilever's digital ambitions with responsibility for managing partnerships with some of the world's leading technology companies and establishing programmes to create closer ties with the technology start-up community.
Previously, Geoff enjoyed life in media, digital and creative agencies winning diverse recognition from Emmys to CorpComms awards and most things in between.
Geoff is the Chairman of WFA's Integrated Marketing Communications committee and also a Client Ambassador with the IPA.
He is married with 2 young children and lives in the English countryside where he spends weekends growing vegetables and fixing pushbikes.
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ROUND 1 JURY 2014 BIOGRAPHIES
ROUND 2 JURY 2014 BIOGRAPHIES
Veli-Antti Aalto
Copywriter at Orange Advertising Oy - Finland
Veli-Antti began working in advertising design in 1980. Over the years, he has taken a bow to receive a considerable amount of prizes for campaign efficiency as well as advert creativity. A highlight of his career he considers to be the humorous and unconditional re-launch of the Bible, even noted on the CNN News. With the coming of age (at well over forty) Veli-Antti is above all interested in creating solutions that receive recognition with the words "what an interesting product" rather than "what a great advert".
His perverse dream is to one day produce a campaign that is a roaring success in sales, while the value of attention to the advertising itself would be zero. "They never knew what hit them".
Suzanne Assaf
Global Brand Enhancement Program Lead at IBM - France
After finishing her studies in Sweden and France, she joined IBM in the late 90s to work as part of the EMEA Corporate Marketing team.
Suzanne has been involved in rolling-out an Internet branding program at the time of e-business, planning and deploying Corporate and Business Units Advertising campaigns and designing media strategies and plans.
Since 2010, she has been leading a global program with the mission to drive IBM brand presence and awareness of smarter planet strategy in the smaller markets.
Recently, she have also taken global responsibility of IBM's Smarter Cities awareness and advertising initiatives.
In the last few years, together with Ogilvy, she has earned many prestigious International awards (Cannes, LIA, etc.) for IBM.
Suzanne loves to travel, theatre/opera and photography.
Roberto Carcano
Managing Director at Zero Advertising - Italy
Roberto graduated with a Bachelor degree in Economics and a Master in Advertising Management.
He is Managing Director at Zero Advertising and Vice-President of the International Advertising Associations (IAA) Italy Chapter. He is also a member of the Italian Communications Agencies Association (ASSOCOM).
Roberto is a Lecturer at Scuola Superiore del Commercio, del Turismo e dei Servizi, the Catholic University of Milan and at the Polytechnic University of Milan.
David Cermák
CEO at Momentum Czech Republic - Czech Republic
David is CEO at Momentum Czech Republic (part of McCann Group), an advertising agency focused on integrated phygital campaigns activating clients sales.
In the late 90s he spent a couple of years developing business at Publicis Prague. During his 18 years in the advertising industry, he has worked for more than 200 clients from many different business sectors over the country.
David is President of Activation Agencies in the Czech Republic. He holds an Executive MBA degree from Thunderbird School of Global Management, Arizona where he focused on international business, leadership and business restructuring.
Petr Chajda
CEO at Aegis Media - Czech Republic
Between 1993 and 2000, Petr worked as CFO and COO of PPF Moscow the Czech Republic's largest private finance group. After graduating with an MBA from Smurfit Business School (Ireland) in 2002, he was appointed CFO of CET 21 the country's largest TV Group where he was promoted to COO and was a member of the board.
Since 2008, he has been CEO of Aegis Media Slovakia.
Sofia Cohen
Business Development Director One to One Communication at New Moment New Ideas Company - Bulgaria
Sofia has worked in three of the largest international agencies in the Bulgarian market - McCann Erickson, Leo Burnett and New Moment New Ideas Company, servicing both large multinational clients and local small and medium sized businesses.
She has more than 10 years of experience developing communication strategies for leading brands in areas such as telecommunications, finance, tobacco, FMCG and retail. Her career started as an Account Executive and moved ahead as a Strategic Planner, Head of New Business and then Client Service Director. Currently, Sofia manages the One to One division of New Moment New Ideas Company encompassing the PR, Interactive, BTL and Events ventures of the agency ensuring the implementation of fully integrated strategies.
Nicole Diermeier
Director Global Marketing at Switzerland Tourism - Switzerland
After studying Geography in Basel, attending the School of Tourism in Lucerne as well as completing a degree in Marketing and Leadership, Nicole worked in various companies within the tourism, advertising and communications industries as well as in education. She has been head of Global Marketing at Switzerland Tourism since June 2006 and is responsible for the strategic planning and implementation of worldwide campaigns. She is also member of the Executive Board.
Nicole lives with her husband and their two daughters, Natasha and Leslie in Lucerne.
Veronique Drecq
Head of Marketing Department at ESCE International Business School - France
Veronique graduated from EDHEC business school in 1981. For ten years, she worked at Havas Advertising Group as Account Manager before becoming a marketing Professor for EDHEC business school in Lille and for the Political Science Institute in Lille.
She is now Head of the Marketing Department for ESCE (a French postgraduate school specialising in International Business). She has been an affiliated professor at Panthéon-Assas Paris II University since September 2009, where she teaches luxury brand management, branding and integrated marketing communication.
Veronique has been a member of the French EFFIE jury since 1998 and she is a member of the French Marketing Association.
André Felker
CEO at Serviceplan Austria & CEE - Austria
André started his career at Ogilvy in London, Budapest and Vienna in 1991 and studied Business Administration at the same time. In 1998 he became Head of Advertising at Mobilkom Austria, the leading Telco in Austria. In 2000 he joined Siemens Austria Group in order to establish and run the central marketing department for the Group and to expand these new structures into the associated Siemens structures in the economic area CEE.
In 2003 he founded his own advertising agency SIEBEN, which became Austrian Newcomer Agency of the Year 2004 and was elected amongst the Newcomer Agencies of the German speaking countries. In 2011 he sold the majority of SIEBEN to Serviceplan Group, Europe's leading independent agency group, to become CEO of Serviceplan Austria & CEE. André has more than 20 years of experience in marketing and advertising. He holds an MBA in media management.
Johan Fourie
COO at Innocean Worldwide Europe GmbH - Germany
Johan Fourie joined Innocean Worldwide Europe as Chief Operating Officer in 2012, providing strategic stewardship of both its operations and 360° Marketing Communications services for Hyundai & Kia, Europe. He arrived in Frankfurt in the summer, charged with expanding Innocean's European operations and with realizing the company's bold ambition to become a global top tier Marketing Communications company by 2016.
Johan is a three time CEO and brings with him considerable experience in the Advertising and Communications industry. Prior to Innocean, he served as CEO of TBWA Singapore, TBWA / G1 and the Nitro Group in London. Most recently, he led Arnold Worldwide as Managing Partner in Europe.
Gustaf From
Senior Account Director at hasan & partners - Finland
Gustaf is an experienced Senior Account Director with more than 15 years of experience from account management & strategy to creating integrated campaigns that activate audience to interact with the brand.
His clients include several major Finnish companies operating in both domestic and international markets.
His work has been nominated and awarded in major award shows in Finland as well as internationally, including the EFFIE Awards and Eurobest.
Ivana Galic
Head of Marketing Communications at Vipnet - Croatia
Since January 2012, Ivana is Head of Marketing Communications at Vipnet, after ten years of being Director of Croatian marketing agencies and production companies. She is an expert in management in advertising, marketing communications, brand topics, licensing & merchandising and production & media.
As part of the jury for the 2014 Euro Effie Awards, Ivana will participate on behalf of Vipnet, a long-time leader in innovation in the Croatian telecom market both in terms of technology and in terms of marketing communications. The Vipnet brand is a recognised regional brand which has been proven by numerous professional awards, including Effie Awards. Significant experience in marketing communications as well as all other aspects of promotion and communication is definitely a valued contribution to the communication strategies that maintain Vipnet brand in the leading position on the Croatian market.
Matthew Gerber
Strategic Planning Director at JWT Athens - Greece
Matthew has over 15 years of international consulting, entrepreneurial and planning experience, particularly in the telecom, media and technology sectors and has worked in markets in the US, Latin America, India and across Europe.
He has advised senior management in clients as diverse as Ericsson, Fiat, Rolls-Royce Aerospace, Mark & Spencer to name a few. Since joining JWT Athens in 2009 as Strategic Planning Director, Matthew has contributed to major new business wins including Opel, Alpha Bank and European Reliance as well as helping secure Effies for leading clients like Vodafone and AB Supermarkets.
Matthew is also active on the entrepreneurial front having co-founded a highly successful premium spa in London and most recently an award winning mobile couponing company based in Athens. He has been an invited speaker at Infocom Greece, The Open Coffee Forum and other tech industry forums.
He holds a Bachelor degree in economics from the University of Kent, UK and a Master degree from the University of Grenoble France.
Jörg Goll
Owner & CEO at JGM Consult - Germany
Jörg started his own consultancy for Branding, Marketing and Management in Bad Homburg, Germany, in 1999 focusing on effective and efficient branding and marketing strategies and management. Since 2007 he is a partner of the MC Marketing Corporation GmbH, Bad Homburg (www.marketing-corporation.de)
Between 2002 and 2012 he chaired the Advisory Board of the GWA Effie in Germany. Prior to this, Jörg was Managing Director of ACNielsen in Central Europe and held various international senior management and marketing positions in companies such as Milupa AG, Melitta and M&M/Mars in Germany, Belgium, Netherlands and France .
Jörg holds a PhD and Master degree from the University of Freiburg in Germany and an MA in Business Administration from the University of Georgia, USA.
Since 2005 he volunteers as a marketing, sales and management consultant & project leader in Mongolia, Romania, Pakistan, and Kazakhstan.
Dan Hagen
Chief Strategy Officer at Carat UK - United Kingdom
Dan has worked in a variety of capacities within media agencies over the past 17 years. He started his career with CIA Medianetwork in international media on clients such as Microsoft, Novartis and Ericsson, before making an early move into digital in 1999; working in both London and New York.
In 2002 he moved to MPG working on Intel and the National Lottery, launching their online, digital TV and mobile platforms. He subsequently ran MPG's data and strategy teams before moving to Carat to take on the Head of Planning role. After two years driving the planning product at Carat, Dan was promoted to Chief Strategy Officer. He is focused on developing the process, product and culture driving the quality of work Carat produces for its client base.
Jani Halme
Creative Director at Toinen PHd - Finland
Jani is the only Creative Director out of all media agencies in Finland. The Finnish press has described him as a pioneer in the use of creative media and social media.
In a study conducted by Finland's largest marketing industry magazine "Marketing and Advertising", advertisers took him up among the seven of the country's leading marketing experts.
Halme is member of The Council for Mass Media in Finland. Last year, he was awarded as one of the best digital designers in advertising.
Isabelle Leroy
Senior Vice-President, Media, Advertising & New te at CSA Institute - France
Isabelle has been in market research for 30 years (17 years in media and advertising research). She has gained experience in research companies (Kantar Woldpanel, Mediametrie, CSA), client side (Monoprix) and in a media agency (Havas Media).
Thanks to this extensive experience, Isabelle has become an expert in innovation, advertising, media and efficiency measurement. She is the author and co-author of various publications related to the French Effie Awards. She regularly participates in professional meetings and shares her point of view in the media on issues related to innovation, advertising and media.
David McEvoy
Marketing Director at JCDecaux - United Kingdom
David McEvoy is Marketing Director of JCDecaux, the UK's market-leading Outdoor advertising company, part of the number one Outdoor media owner worldwide.
As JCDecaux's UK Marketing Director since 1999, David's strategy has transformed the media industry's understanding of Outdoor's place in the wider media mix. He has championed the development of digital Outdoor as a national channel for brands launching digital screens across rail, retail and roadside environments. In 2014, JCDecaux will introduce the first SmartScreens to the UK screens powered by data, a move that is set to revolutionise Outdoor advertising.
David's Outdoor career began in 1992 as Marketing Manager at Mills & Allen, which was acquired by JCDecaux in 1999. David's early media career was in the TV advertising market, working on the media planning side for Central, Anglia and Ulster TV.
Mary Moulton
Global Wella Professionals Brand Manager at Procter & Gamble - Switzerland
Mary has been at Procter & Gamble 10+ years working on Retail and Professional Hair colour businesses.
She truly enjoyed her assignment in North America, where she was the NA Brand Manager for Wella Professionals. She launched numerous brand restages and commercial initiatives to drive Wella Professionals awareness and growth.
Then, as she moved to Geneva on to her current role she had the great pleasure of crafting and launching ILLUMINA Colour - their biggest innovation in the last 20 years with a dedicated, passionate and creative team which they received an Effie award in 2013.
Mary went to the University of Notre Dame for an MBA and received the 2003 Deans award upon graduation.
She is single and can be found on the ski slopes, tennis courts and golf courses or in the shops if she's not in the office.
Arturas Olauskas
Head of Business Development at Media House Lithuania - Lithuania
Arturas is responsible for building connections with new business leads, maintaining relationships with clients and coaching agency staff.
From 2009 to 2011, he was Head of the Interactive Department at Media House and before that he was Country Manager for Best Marketing.
He has worked on international accounts such as Henkel, Colgate-Palmolive, Toyota/Lexus, Wrigley/Mars, Bacardi, Martini, Jack Daniels, Torres, Paulig, Valio, Max Factor, Swedbank, Berlin Chemie as well as on key local accounts in the FMCG industry.
Aside from his work, Arturas likes to play badminton, attend summer festivals and socialise.
Krassimir Papazov
Director Business Development at Ogilvy Group - Bulgaria
Krassimir joined Ogilvy in 1995 working on various national and international accounts, both as Account Director and Head of Strategic Planning. He has attended numerous Ogilvy training courses during the years and in 2003 he was appointed Client Service Director of Ogilvy & Mather.
Krassimir was General Manager of Ogilvy Action in 2011, before he was appointed Director Business Development of Ogilvy Group in 2013. He has worked on campaigns that have been awarded numerous times at the Bulgarian Advertising Agencies Festival (FARA) as well as at the Effie Bulgaria Festival. He has been a member of the jury of EFFIE Bulgaria since 2007 and is also a member of the Ethic Commission of the National Self-Regulation Council.
Dominique Poncin
Head of Strategy at DDB Belgium - Belgium
Dominique heads DDB Brussels' strategic department since 2011. Paying respect to the great Bill Bernbach, the planning department at DDB Brussels believes in "creativity & humanity" to produce creative solutions for VW, Audi & IKEA. Dominique's degree in Architecture & Communication Science helps him to integrate creative insight and methodical rigor in the planning process.
Previously, Dominique worked as a planner on Cannes awarded campaigns at Duval Guillaume, Boondoggle and TBWA. His has been awarded a gold Effie for Eurostar at TBWA Brussels and a Long Term Effectiveness Effie for energy brand Luminus at DDB.
When he's not working, he splits his time between his family, sports and wine.
Ruurd Priester
Strategy Director at DigitasLBi - Netherlands
In 2005, Ruurd joined LBi Lost Boys in Amsterdam. In his current position as Strategy Director and member of the Management Team he is responsible for strategy and innovation. His client list includes Anne Frank Stichting, ANWB, ING Bank, Interpolis and PwC.
Ruurd is passionate about the business opportunities of the digital era. His unique expertise is in creativity and in blending the essential expertise: user-centred design, business innovation and new technology.
Graduated as graphic designer, Ruurd is one of the Dutch pioneers of user experience design. In 1986 he co-founded Lijn Vier Multimedia Design, the first digital design agency in the Netherlands. In the 90s he joined Informaat as a principal designer/consultant and member of the management team. In this position he was responsible for award winning work for Achmea, ABN AMRO and Delta Lloyd.
Ruurd is a regular speaker and author, member of the board of IIP/Create, and co-author of the new innovation program for the Dutch Creative Industries.
Roberto Roseano
Research Director at Media Italia - Italy
Roberto is Research Director and is in the board of directors at Media Italia.
Previously he was head of the Media Research Deptartment of DMB&B () and Media Research Director of Mediaforce/Starcom ().
Since 1994 he has been member of the Technical Committee of Auditel, the joint industry committee that provides the industry standard TV audience measurement service for broadcasters and the advertising industry.
Since 1991 he has spoken at various international symposia dedicated to television, radio, print and advertising effectiveness.
Paola Rossi
Account Director at Cayenne Milan - Italy
Paola has been Account Director at Cayenne since 2006 and has over 20 years of experience in the advertising industry.
She has managed clients with different needs ranging from Above-The-Line & Below-The-Line to corporate and web advertising. She has worked on accounts for the Italian market, but also on international accounts such as Polti, ICE food campaign, Cantine Mezzacorona wines and Rotari champagne wine.
Paola is married with twins and she enjoys meditation, tai chi, shiatsu, art, cooking and reading.
Christof Schumacher
Managing Director at C+M consulting a(n)d marketing - Austria
Christof is a marketing consultant since 1985 and is the owner of cplusm.at a full-service communications agency in Wels, Upper Austria
Since 2004, he is member of the board and since 2011 he is President of the communications companies in Upper Austrias Chamber of Commerce and responsible for 3.500 creative companies in the heart of Europe.
Christof is 51 years of age, is married and has two children.
Julija Seiko
Marketing manager for beer category at Royal Unibrew Baltics - Lithuania
Julija has a 10 year track record in FMCG marketing.
Currently, she is leading a team of marketing professionals at one of the strongest beverage companies in the Baltic region. She is responsible for defining and executing the marketing strategy both for local beer brands brewed in 3 breweries across the region, as well as global brands such as Heineken and Sol.
Prior to this, Julija was Brand Manager of strategic premium beer brand at "Kalnapilio-Tauro grupe", managed by "Royal Unibrew" in Lithuania.
Before that, Julija held a 4 year position in consumer promotion strategy preparation and implementation for key beer brands at the same company in Lithuania.
Olivier Semidei
Head of Strategic Planning at Publicis Hamburg - Germany
Olivier has been working as a strategic planner for almost 20 years in notable agencies in Germany such as Scholz & Friends, wpw and Publicis.
Throughout his career, he has gained experience on international accounts such as Deutsche Bank, Siemens, IKEA, Tchibo, HP, Deutsche Telekom and Renault and has won several Effie awards.
Angelika Sery-Froschauer
Marketing & Branding Expert and Owner at Sery* - Austria
Angelika Sery-Froschauer is Marketing & Branding Expert and Owner of Sery*. The agency was founded by her father in 1966. The passion of Sery-Froschauer is the development of the Brand Building Emotion Process that helps clients to distinguish their brand identity and their individual emotional brand picture. Since 2006 she was building up the Russian and Eastern European agency network "EU Russian Brand Alliance".
Since 2010, Angelika is Chairwoman of the Professional Association Advertising and Market Communications Industry, Austrian Chamber of Commerce.
Tina Tomaič
Director of PL management and development at Mercator - Slovenia
Tina is the director of PL management and development at Mercator, one of the largest retailers in Southeastern Europe.
She started her professional career in 1998 as Marketing Project Manager at Slovenian mobile communications provider Si.mobil. In 2005, she joined Petrol, a Slovenian energy company, to manage market communications and sales activities in Slovenia and internationally at the company's sector of marketing research, communications and development. From 2007 to 2012, she worked as Head of Marketing and Development at Fructal, Slovenia's largest soft drink manufacturer. In this period, Fructal won 4 Effie Awards for its marketing campaigns, including a golden Effie, and reached the final round one more time. In early 2013, she was hired by Mercator to be in charge of its private label lines and products.
She is the expert director of the expert and organizational board of Effie Slovenia 2014.
Benoît Tranzer
Regional Managing Director at Millward Brown - France
Benoît Tranzer has been in the market research industry for over 25 years and has worked in different local and global companies such as Millward Brown, Ipsos and BVA.
Thanks to his extensive experience accompanying major advertisers, Benoît has become one of the best French experts in advertising, media and brand insight. He regularly participates in professional meetings and shares his point of view in the media on issues related to marketing trends.
Jonas Vail
Strategic Planning Director at 180 Amsterdam - Netherlands
Jonas has been working in the video game advertising for nearly 16 years from the launch of Sega Dreamcast in 1999, to EA SPORTS FIFA 09 and 10, to the launch of PS4. Hes been steadily traveling east from San Francisco (with stints at FCB/SF and Goodby, Silverstein & Partners), via Saatchi&Saatchi London, eventually setting up shop at 180 Amsterdam as a Strategic Planning Director. In addition to leading the strategic thinking on PlayStation, he leads the thinking on a number of the agencys other accounts, including Ketel One Vodka.
Vasso Vassiliou
Managing Director of Innovation at Leo Burnett Cyprus - Cyprus
Vasso Vassiliou, is the Managing Director of Leo Burnett/ Starcom Cyprus since 2006. She has worked on international accounts such as P&G, Chevrolet, Opel, Citroen, Mazda, Subaru, Emirates and M&S, as well as on key local accounts in FMCGs and the finance industry.
For the past 2 years she is also Managing Director of ADMINE Nicosia, a leading communications agency with a strong digital DNA. It operates from three main offices, Thessaloniki, Athens and Nicosia. ADMINE Nicosia focuses solely on digital & social media strategy, bridging core branding with new media & technology.
Vasso has a BA in Psychology and Communications from Boston College, USA. In 1996, she started her career in marketing, joining the market research firm Synovate (now IPSOS). As a Research Manager, she was responsible for multi-country projects across the CEEME region and beyond mostly in FMCG, tobacco, electrical appliances and automotive. In 2003, she became the 'Champion' of Synovates' brand & advertising tracking model for the CEEME region (BrandVision), handling among others Coca-Cola, Unilever, GM, Samsung and BMW accounts.
Michael vonBach
Chief Strategy Officer at Thjnk AG Hamburg - Germany
Michael brings in almost 20 years of experience in the fields of brand planning, communication strategy and innovation management.
His clients includes a wide range of national and international Brands, e.g. Audi, IKEA, RWE, Vodafone, Bitburger Brewery, Sparkasse and Deutsche Post/DHL.
Before joining Thjnk in 2013, Michael worked for communication agencies such as &Equity, Scholz & Friends and Jung von Matt.
Nikola inic
Creative Director at Bruketa&inic OM - Croatia
Nikola is the Creative Director in Bruketa&inic OM advertising agency that he co-founded with Davor Bruketa in 1995. All of his professional achievements are related to the agency Bruketa&inic OM, which was awarded Best International Small Agency of the Year by AdAge in 2013. He has previously participated as a jury member for the Effie Awards in Croatia.
Today, Bruketa&inic OM is a group of agencies that specialise in brand strategy, design, strategic planning and all forms of online and offline communication. The group consists of the following advertising agencies: Bruketa&inic OM - Zagreb, Popular Bruketa&inic OM - Belgrade, Bruketa&inic OM - Baku, Bruketa&inic OM - Vienna, Brandoctor brand consultancy, Brlog digital agency and Brigada, a studio specialising in design and optimisation of retail stores, product design and architecture.
Alina Agurida
Digital Marketing Director at Raiffeisen Bank International - Central & Eastern Europe - Slovakia
Alina has been Digital Marketing Director at Raiffeisen Bank International since October 2013. Before that, she was Head of Advertising & Communications for ZUNO Bank, a simple, smart & intuitive direct bank of Raiffeisen Bank, operating in Slovakia and the Czech Republic.
She spent almost 8 years in the financial industry in Romania as Marketing Director of GE Money and before that at Allianz.
She began her career in 1998 in the FMCG industry spending almost 4 years in Kraft Foods.
Alina has got a Bachelor degree in International Business and Economics. She specialises in integrated marketing communications with a strong focus on digital, brand communications, consumer insights & research, consumer PR and media relations.
Andreas Allerstorfer
CEO at aWs Allerstorfer Werbeservice GmbH - Austria
Andreas Allerstorfer has been a well known Out-of-Home professional for more than 25 years and since 1988, he is involved in the Austrian Economic Chambers, Section Advertising and Marketing-Communications.
In 1992, Andreas founded the aWs Out-of-Home Media Group and in 2009 he was unanimously elected as speaker of the Austrian Out-of-Home Industry.
aWs is a leading Austrian service-company for Out-of-Home Media and specialises in consulting, sales, production and maintenance of Out-of-Home advertising structures and all kinds of information systems.
Belen Andany
Director of Integrated Communication at Procter & Gamble Geneva - Switzerland
Belen joined Procter & Gamble in 1987, as Assistant Brand Manager on the European fabric business. She moved to the French Division in 1991 to open up the feminine protection market in Western Europe.
In 1997, she moved to Istanbul to head the Turkish fabric care division and worked there until 2002 on several sectors (toothpaste, hair care and fabric care).
Belen moved to Geneva in 2002, to head the Central, EMEA and Africa feminine care business. Since 2004, she is Director of Integrated Communication.
Nikki Crumpton
Regional Planning Director at McCann Worldgroup Europe - United Kingdom
Nikki graduated from Pembroke College, Oxford in 1992 and was told by her father to get a job in sales if she wanted to succeed in business. She did as she was told!!!
After a stint in media sales, she jumped agency side where her planning career started in earnest at BMPDDB.
FMCG has been a constant companion over the course of her career, working on Marmite, PGtips and Toilet Duck, in the early years at BMP.
In 2006, she joined McCann London and alongside her partner Chris Macdonald, they took the agency to the top of the new business league winning accounts such as Heinz (for which they won campaign of the year in 2007) Premier foods, B&Q and the Evening Standard.
2013 saw a new opportunity open up to run strategy across Europe and an increasing focus on sustainability has seen her working closely with some key global clients on developing the next generation of truths well told, to connect with consumers.
Carolyn Dateo
Global Planning Director at PKT - Switzerland
Dateo believes strategic ideas should naturally instigate action and connection. And the best ideas are based on insights found in the context of how something is meaningful in the course of everyday living. In creative problemsolving, Dateo challenges "why not", all with a sense of adventure and humor. She can be tenacious in pushing for brands to embrace opportunities to engage with their audiences in a more transparent and meaningful way today.
She has been honing her craft for two decades developing and interrogating marketing and communication strategies for blue-chip brands while navigating changing trends in consumer behavior and communications contexts. After being based for almost 8 years in Geneva, Switzerland, Dateo has returned to New York City assuming the post of Global Planning Director on P&G oral care brands at PKT (Publicis Kaplan Thaler).
Dateo also keeps a running blog on various random strands of communication, strategy, creativity, expression and logic at www.carodateo.com
Olivier deMontchenu
Managing Director of Sales at Euronews - France
Olivier de Montchenu is Managing Director of Euronews Sales and part of the Executive Committee of Euronews. He began his career at Havas Group before moving to M6 as Commercial Director.
In 1995, Olivier became Commercial and Marketing Director of IP ARBO to develop TV media sales houses in 16 Central and Eastern European countries. He launched IP Turkey, the first international media sales house in Istanbul. He then joined IP Network in 1998 as Director of pan-European activities to develop ad sales of BBC World, Euronews and Arte.
Olivier is a graduate of Ecole Supérieure de Commerce de Toulouse and has got a Master's degree in Economics.
Paul Duncanson
Managing Partner at The creativebrief consultancy - United Kingdom
Paul Duncanson joined creativebrief at its launch in 2003, following 20 years of brand marketing and general management experience with leading companies and brands worldwide including Coca-Cola, GSK, Kimberly Clark/Andrex, William Grants/Glenfiddich, Carlton and Sony
In 2012, Paul launched specialist marketing consultancy The creativebrief consultancy, which helps companies and brands maximise the effectiveness and efficiency of marketing expenditure. This includes bespoke projects covering marketing strategy and planning development, supplier roster management, benchmarking and sourcing/procurement support, ensuring the most appropriate solutions are provided to international brands.
Paul is an accomplished senior executive with a strong blue-chip grounding in marketing, general management and team leadership skills and looks forward to helping the Euro Effies in a judging capacity in 2014.
Paul is a mentor at The Marketing Academy, a business leader of The Marketing Society, a member of the Worshipful Company of Marketors and also judges several other leading industry award schemes.
Darina Ivanova
Deputy Managing Director at Publicis Sofia - Bulgaria
Since joining Publicis in 2003, Darina Ivanova has gained extensive experience and substantial knowledge in the fields of marketing communications and strategic planning while working on some of the agency's major clients, including Nestlé, Renault, Dacia, DSK Bank and Zagorka (the biggest local beer brand that was awarded with a Gold Effie in 2012).
Prior to her appointment as Deputy Managing Director, Darina worked in various positions with increasing responsibilities within the agency, including Account Director, Strategic Planner, and Business Development Director. Her passion and creative drive have played a vital role in establishing Publicis as one of the leading and most highly awarded communications agencies in Bulgaria.
With more than thirteen years of professional and managerial experience in marketing and communications, Darina's goal is not only to be the driving force behind Publicis' creativity and future growth on the Bulgarian market, but also to advance effectiveness as the agency's modus operandi.
In addition to marketing and communications, Darina is passionate about film, music, and traveling.
Erwin Jansen
CEO at These Days / Y&R - Belgium
Erwin began his advertising career with Y&R Brussels, went to LDV Bates (now United) as New Media Director and in 2001, co-founded These Days along with his best friend, Giovanni Canini.
These Days became the leading interactive marketing agency in Belgium, and was acquired by Young & Rubicam Group (WPP) in 2007. Currently, he Co-Chairs and is CEO of Young & Rubicam Group Benelux covering These Days / Y&R, Wunderman World Health and Labstore in Belgium and Y&R and Blast Radius in the Netherlands.
He is the co-author of booklets on ROMI, Social Media and Online Copywriting.
In 2005, Erwin was elected Young Entrepreneur of The Year by JCI and in 2009 he received the Lifetime Achievement Award at the Mixx Awards.
He is happily married with two children and his daily objective is finding the right balance between spending time with a great family and working for a great business.
Steve Jun
President & CEO at Innocean Worldwide Europe GmbH - Germany
Steve Jun joined INNOCEAN Worldwide Europe in January 2014 as President & CEO to help accelerate the growth of its operations and to spearhead the company's aggressive new business drive into other sectors.
With 8 European offices and 250 people ranging from 40 different nationalities INNOCEAN provides thought leadership and 360° fully integrated Marcomms solutions to Hyundai and KIA Europe; from "Above the line" all the way through to "Space & Design". Having recently declared the company's intention to venture into business outside of Automotive, INNOCEAN has already enjoyed a number of new business wins such as Turkish Airlines which it secured beating 9 other Agencies in December 2012.
Wolfgang Kampbartold
Vice President International Market Communications at Deutsche Telekom AG - Germany
Wolfgang is responsible for international market communications and music marketing at Deutsche Telekom. Since 2005, he has worked in different positions at Deutsche Telekom, among others he was in duty for market communications and sponsoring in Germany. Before joining DT, he worked in different marketing functions in the areas of FMCG and media with clients such as Henkel, Carlsberg, Coca-Cola and RTL.
Michael Lee
Executive Strategic Planner at VCCP - United Kingdom
After graduating from Cambridge University with a Double First in Social and Political Sciences, Michael discovered his destiny as a planner when he first joined VCCP in 2003 as its 26th employee. He rose rapidly through the planning department, leading the strategy for VCCP's portfolio of award-winning government advertising, and winning a range of new business including Hiscox Insurance, Hyundai and easyJet. As Head of Planning he helped VCCP secure its first ever Agency of the Year title in 2009, for Marketing magazine.
In 2010, Michael joined AMV BBDO as Planning Director, with strategic responsibilities for the £40m National Lottery account and the global J&J brand Nicorette. During his time, he masterminded the award-winning launch of the National Lottery's new "Life Changing" master brand campaign.
In October 2012, he was lured back to VCCP. Michael Lee is now Executive Planning Director, with strategic responsibility across the entire client portfolio including Telefonica/O2, easyJet, Microsoft and Avis.
Ben Lukawski
Group Planning Director at ZenithOptimedia - United Kingdom
Ben started his career at Motive, the media agency for BBH which later merged to become Starcom. For 10 years at Starcom Motive, Ben worked on numerous brands both UK and International including Honda, Levis, Nintendo and the beer brands Stella Artois, Becks & Brahma, rising up to lead all the agencys youth business.
He moved to Mindshare in 2006 to run Diesel, PlayStation, Heineken and Kraft Foods.
Ben moved to Zenith Optimedia in 2011 to become the Group Planning Director, working on Toyota.
He has won numerous awards including Media week, M&M and a Cannes Lion for Nintendo.
Brian McCarter
EMEA Head of Planning, Global Brand Management at Ogilvy & Mather Advertising - United Kingdom
Brian is responsible for overseeing strategy across Ogilvy & Mather's key global accounts with a primary focus on Unilever and Coca-Cola. He is also responsible for developing the planning discipline and spearheading strategic initiatives across the agency's EMEA network.
He first joined Ogilvy & Mather in 1992, being appointed to the London agency's Board in 1993. After a couple of years at BBH in the late 90s, he moved to New York where he spent ten years as an independent strategy consultant. He returned to London to take up his current position in January 2012.
Loic Mercier
Head of Strategy at Proximity BBDO Paris - France
Loïc joined Proximity BBDO Paris in 2011 to head both the strategic planning and social media departments.
In 2003, after 4 years of planning at D'Arcy, working on Fiat, Mars and Procter & Gamble, he decided to spend time on the creative side and became a Copywriter at Leo Burnett.
In 2006, he went back to strategic planning and joined Ogilvy&Mather Paris where he worked on numerous Cannes award-winning campaigns like Perrier, Europcar and WWF.
From the Effie perspective, he has been awarded for international Effies (Bronze Euro Effie for Perrier) as well as for local ones (2 Golds for Europcar, 3 Silver for Mercedes, Midas and Conforama), making Proximity BBDO Paris the 5th most awarded agency in the last 3 years in France.
Carlo Mereghetti
Global Brand Development Director at Barilla - Italy
Carlo Mereghetti is Global Brand Development Director at Barilla, one of the world's leading Italian food brands.
With lots of experience in FMCG, he has held several positions in the food industry working internationally for Barilla and prior to that for Unilever.
He has spent almost 15 years developing several international campaigns and marketing activities for leading food brands such as Bertolli, Knorr and Barilla.
For the past 2 years he has been Brand Development Director for Wasa one of Sweden's best known international brands - and he led the development of the campaign "Discover a new taste from Wasa" which won a Silver Euro Effie award the only FMCG campaign awarded in the 2013 competition.
Mona Opran
COO Centrade at Saatchi & Saatchi Romania - Romania
Mona Opran has extensive experience in communications and business management. Since April 2013, she is the Chief Operations Officer of three companies in Centrade Saatchi & Saatchi Romania: Saatchi & Saatchi, Saatchi & Saatchi X and Pantone.
Mona started her carrier in advertising in 1996 pioneering the Below-The-Line field in Romania. Working for the past 18 years in this domain, she gained lots of experience in the advertising industry, both as a client, while she was Marketing Manager for Bucuresti Mall, and as an agency person, working for two major agencies in Romania (D'Arcy and Saatchi & Saatchi).
In 2005, Mona created Saatchi & Saatchi X and brought to Romania the Shopper Marketing concept. In 2007, she was appointed Managing Director of Saatchi & Saatchi and Saatchi & Saatchi X.
Mona is also an active participant in professional associations such as the IAA Romania, as a member of the board, and in CSR projects, being a board member of Casa Ioana, a local NGO.
Peter Ottiger
Founder & CEO at Ottiger & Partner BSW AG - Switzerland
Peter Ottiger is the Founder & CEO of Ottiger & Partner BSW AG and is a member of BSW Swiss leading agencies. He sits on the advisory council of the Luverne University of Applied Sciences and Arts. Peter holds a certificate from the University of St. Gallen in communication and management. In the past, he has worked as District Governor of the Rotary International.
Gurdeep Puri
Founding Partner at The Effectiveness Partnership - United Kingdom
Before starting up The Effectiveness Partnership, Gurdeep and his co-founder Janey Bullivant both worked at Leo Burnett, where Janey was a Planning Director and Gurdeep was Head of Effectiveness. One of his primary responsibilities was to help embed effectiveness into the culture of the agency. He has worked across Leo Burnetts businesses including Kelloggs, Procter & Gamble, McDonalds, Fiat, Heinz, Morgan Stanley, John West, Holiday Inn, Nintendo, Barclays and the COI.
He has personally won 5 IPA Effectiveness Awards (including double Gold in 2006), and 11 European Effectiveness Awards, including 3 Golds. The Effectiveness Partnership has helped its clients win over 25 Effectiveness Awards globally. He has worked with industry pioneers such as the late Dr. Simon Broadbent, and is a former member of the IPA Value of Advertising Group and IPA ROMI committee. He also runs workshops at the IPA, APG and the EACA on Effectiveness Strategy and Econometrics. He was part of the pioneering IPA Data Bank analytics group and was also involved in leading the IPA VAG Industry Effectiveness research project. Gurdeep is an international speaker on the topics of Communications Effectiveness and has represented the UK and European industry at conferences globally.
Richard Robinson
Managing Partner at Oystercatchers - United Kingdom
Richard has enjoyed working agency and client-side for the past twenty years creating high-performance, award-winning teams built on a principle of long-term strategic partnership.
He has worked internationally with The Coca-Cola Company, domestically with McDonald's restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency's P&G business in EMEA whilst in parallel leading Publicis Groupe's African expansion. In addition Richard has experience working for Carlson Marketing Group, and extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.
Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media. Richard is a Chartered Marketer, Fellow of both The Royal Society of Arts and The Royal Geographical Society, and is a Business Leader of The Marketing Society.
Eka Ruola
CEO and ECD at hasan & partners - Finland
Eka Ruola is the CEO and ECD at hasan & partners, a Helsinki-based creative powerhouse. He is one of the most awarded creative directors in Finland. He has a strong passion to create engaging campaigns that activate the audience to interact with the brand. Under his lead hasan & partners has twice been recognized as #1 Finnish agency by the marketers. Eka's work has been nominated or awarded in all the major award shows including Cannes Lions, CLIO Awards, New York Festivals, Cresta, Eurobest, EPICA, EFFIE Awards and the Golden Drum.
David Sandström
CEO at DDB Stockholm - Sweden
David Sandström is a former strategic planner and now the CEO and senior partner at DDB Stockholm, one of the most successful agencies in Europe. At 30 years of age he is one of the youngest network agency CEOs of all time, but still has a range of achievements under his belt.
During his time at the agency, DDB Stockholm has been awarded "World's best interactive agency" according to The Gunn Report, a Cannes Cyber Grand Prix and Titanium, and a Eurobest Outdoor Grand Prix.
David has worked with clients such as VW, McDonalds, Electrolux, Adidas and the Swedish Armed Forces all of them resulting in game changing work.
He started his career within investment banking but quickly switched to marketing strategy. His career has rocketed since then and he has been featured as one of Sweden's 101 top talents.
Recently, he was chosen to participate at Harvard's Business Schools Senior Leadership Program as well as to speak at Google's Think 2014 conference.
Mihir Warty
Managing Partner at Lowe Counsel - United Kingdom
Mihir has been the Managing Partner of Lowe Counsel, Lowe & Partners cultural insight and marketing analysis consultancy, since July 2012. He originally joined Lowe as Global Head of Business Accountability in November 2010, to spearhead the networks drive to improve and demonstrate its marketing effectiveness. Lowe & Partners are now pound for pound the most effective advertising network in the world.
Mihir joined Lowe from Sport England, where he was Director of Strategy & Research. His introduction of new insight and tools such as the Sport Satisfaction Survey and Market Segmentation helped boost sports participation by 700,000 adults, the first-ever recorded increase. This followed a five year spell in the BBC's strategy team, where amongst other roles he was the creative lead for the licence fee negotiations and also Head of Strategy for BBC Sport. Mihir started his career in economic and management consultancy at the Centre for Economics & Business Research Ltd and Arthur Andersen Business Consulting respectively.